Tag: Custom Presentation folder

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Architectural Photographer’s Portfolio

This was the second run of Los Angeles based photographer Lawrence Anderson’s portfolio so I decided to record a little of the action this time.

The development of this portfolio was quite involved and required the coordination of many designers and craftspeople. Every
aspect of the presentation, from the printing and paper choice to the durability and appropriateness of the shipping containers was considered. It was a fun process which resulted in an extraordinary presentation of Lawrence’s work that has seen nothing but rave reviews from it’s recipients.
At the core of this piece are two hefty and beautifully printed stacks of 13 x 13 images. Each stack slides into a diagonal hard edged pocket that has a birch veneer backing. The pocket is secured inside of a folder that is covered in a rich dark blue textured Japanese bookcloth. Each folder has the Anderson logo embossed on its cover.
The two folders then fit into the notched tray of a drop spine box. The notch in the tray is angled to match the inner pockets and allows for the folders to be lifted out. At the bottom of this tray is a repeat of the veneer liner that is the pocket back. The box is covered in the same dark blue fabric as the folders and has a smooth linen cornflower accent color on the flap and around the tray. The box stays securely closed with magnets that are hidden in the bright blue flap that is angled at the same degree as the notch in the tray and the pockets in the folders. A smaller version of the Anderson logo is embossed on the box cover along the edge of the angled flap.
The top left photo shows the box tray and cover as separate unlined pieces before they are glued together. The top right image is the embossing of the logo. The bottom left is gluing the veneer liner into the bottom of the box tray and finally gluing the angled liner onto the inside of the magnetic flap. Once all of the pieces are glued together, they are pressed under a lot of weight for 2 days and are then ready to send off.
You can find out more about Lawrence Anderson and see his amazing work at www.lawrenceanderson.net
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Making Envelopes

This project was not typical of what comes through the studio but it was certainly a fun diversion. A very special client of mine from San Francisco put in her yearly request for year end gifts for the students at her daughter’s school. This year it was these sturdy and colorful envelopes that will hold 4 x 6 photos taken throughout the school year.

Choosing the papers was the first step and of course the most fun. We met at my favorite paper store on earth, Flax Art & Design in San Francisco, and spent some time finding the perfect papers for the kiddos. Next, back in Long Beach, using PVA and a paint roller, I carefully laminated these very thin almost wrapping paper papers together with their much heavier liner papers and pressed them overnight. The next day after crunching the numbers, with a little trial and error, I creating a template out of bookboard and trimmed the now heavyweight paper to size.
Scoring, hole punching and eyelet setting were next and then came folding and gluing the paper into it’s 3 dimensional form. The ribbon was threaded through the eyelets and finally the 21 name plates were laid out, printed and adhered to the inner flap of the envelope.
I really enjoyed having these colorful envelopes around the studio for a few days. They were a nice change from the standard black clamshell portfolio boxes that so often taking up the space on my pressing table.
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3 Prototypes

MEA Digital, a marketing agency based in San Diego, contacted me to build an edition of slipcases to house some promotional materials that they were planning on sending out. Since the 3 pieces, 2 books and a CD case, were all different sizes, a simple slipcase wasn’t going to fit the bill.

A three paneled presentation folder seemed to be a more practical solution. On the center panel, there is a thin pocket that the back cover of the large horizontal book slips into. It is the primary focus when the folder is opened. To the left is a similar pocket that will hold a smaller book and to the far right is a solid panel that the cardstock CD case will be adhered to. The right panel overlaps and attaches to the left panel via hidden Rare Earth NdFeB magnets. This design was a big hit so now it’s about color. I made 3 prototypes, red outside with grey interior, red outside with black interior and finally an all black folder. The embossed “m” logo entered the picture on the final all black folder and really adds a great touch in my opinion.
Check back to see the progress of this project and to find out more about MEA Digital you can visit their site at www.meadigital.com